ABOUT

USE THIS: (updated 7/18/19)

(inspiration of look for this page by of course from my guy James <3: https://www.jameswedmoretraining.com/about-me) 

 

Section 1: Video Hello {I NEED TO MAKE THIS!]

 

Section 2: (open to ANY feedback here for making it more compelling or clear - tried to incorporate some of Joanne’s feedback so it’s a little longer)

 

I'm a mom to a 6-year old superhero, dependent on Amazon Prime, 7 on the Enneagram, Elon Musk fan, Seth Godin groupie, avid spinner and creator of the Her Exchange community (hyperlink website).

 

From my years of working in public affairs for a Fortune 500 company and then selling advertising and marketing campaigns to companies in the health and fitness space, I know what it takes to be seen as a trusted and valuable resource that customers want to do business with.

 

With that experience, I want to teach you to implement those same strategies to build your CEO brand. Whether you’re a new coach or course creator just getting going, or a seasoned business executive that serves multiple stakeholders, I show you how to develop a stand out personal brand and then leverage the gifts of social media and podcasts to connect with more paying clients and amplify your influence and impact with the messages that matter most to you.

 

Unlike a typical agency that works to develop the company’s brand and messaging, I work with the individual behind the logo. People want to connect with other people. By developing your own distinct brand, you take control of the online image that’s already floating around out there to align with what you want to be known for to the people you most want to be known to. You also boost your company’s overall reputation, credibility, and perceived value and make it easier to recruit top talent, get needed funding approved faster and gain additional PR opportunities. 

 

Think about it - Steve Jobs and Apple. Sarah Blakely and Spanx.

Elon Musk and Tesla. Jeff Bezos and Amazon - while the public may have a fascination with these companies, it’s the people in that company they feel the biggest connection to.

 

It addition to your brand helping your company, it also helps you! A personal brand travels with you, no matter what work  you do. This gives you more opportunities to pivot when you’re ready and allows you to leverage stages, podcasts, books and social media to share a meaningful message beyond the company’s. 

 

No matter the size of your current company, 1 person or 100, you are the CEO of the brand called YOU. My mission is to show you how to elevate yours to grow your influence and make the impact and the income you’re capable of. 

 

Section 3: (Whatever fits and looks good - not everyone needs to be included) (I do love books so I’d love to have this section similar to what James did - I feel like I still get comments from the HEr Exchange website about people loving the book ideas at the top or relating to me because they’ve read the same one)

 

Favorite Books for Work

This is Marketing

Known by Mark Schaeffer 

Build Your Story Brand

Slight Edge

Chillpreneur 

 

Life: 

You Are a Bad Ass Making Money

War of Art

The Magic of Thinking Big

The Book of Beautiful Questions

Play Big

 

Section 4: 2-3 Testimonials (what are your thoughts on weaving these in throughout the website vs. a single page?

 

“Since sitting down with Sarah to plan the launch of a new part of my business, I've noticed a lot more interest from other people in what I’m doing. I feel much more confident in my strategy after having spent time with Sarah and implementing her ideas to help generate new leads and interest. 

 

From our time together,  I learned what I needed to include in my content to market and advertise myself and my business, how to specifically use Instagram, how to utilize hashtags, and the frequency I needed to be posting.  There is a reason why behind everything she told me. I was totally surprised by the breath and depth in which Sarah went into everything we discussed.”

 

Col. Reese Turner,

Personal Trainer

Proformance Personal Training Studio

Boots2Lead Bootcamp Head Instructor

“I just booked another client who fits perfectly into the new version of my ideal client!  She said she found me on Instagram when she was researching for how to identify her own ideal client better.  She loved my bio and loved all the content I was sharing on that topic.

 

A lot of that strategy came down to the all the things I discovered when working with Sarah. I don’t think I would have had all the realizations had I not been able to talk through all of my ideas and get her feedback.”

 

Ciara Gigleux

Copywriter and Brand Strategist

Old Notes: 

Don’t use

About Me:

Hi, I'm Sarah! 

I'm a mom to a 5-year old superhero, book and podcast nerd, Elon Musk fan, avid spinner and creator of the Her Exchange community. 

 

What I've learned through building that group, the stories, and from my 5-year media consultant role with a publishing company, is the power of a personal brand, how to wow customers, how to build trust and give value through content marketing for your niche, and the importance of having a clear vision you show up for consistently.

 

My Why: 

DRAFT…brainstorming.

 

Help women give themselves options and financial independence. 

 

1)

Financial independence from a man - the option to leave if ever needed or wanted - avoid feeling stuck or trapped because you feel like you couldn’t make it on your own

Divorced women relying on toxic money from horrible ex husbands 

Also bringing in an income boosts confidence, feel capable and sexy and always give yourself options

 

2)

Once of the worst feelings in the world is to feel stuck in a job and daily routine you hate, but feel like you don’t have options. Groundhog day every day. Surviving everyday vs. thriving. Feel trapped. No options. Not seeing your talents or the possibilities all around us because of technology/the internet. Online businesses all around us. Courses, virtual coaching, done for you services, 

 

Feel like she’s failing at life, not sure what her passions are around work or if it’s worth the time away from her kids, want to be at home, but not really there when she is there or she that’s really what she wants or what she should want. 

 

Women who are interested in having an online business- time freedom, location freedome, low overhead, no mortagage/rent, able to reach people outside of local area - in other countries!, automate, make money while you sleep...