How to Find the Right Clients for YOU

In his book, This is Marketing, Seth Godin shared this story about a comedian who's agent booked him at a spot in New York City.
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When he showed up to the club, he was in a great mood, and brought his best material.⠀⠀⠀⠀⠀

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The show starts he's really working the room, but no one is laughing. Not a peep. He's bombing.

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Post-show he's frustrated, confused and his inner critic is giving him a beating. He's thinking about quitting comedy.

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Then at some point he realizes the audience was an Italian tour group, and no one understood English.

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Clearly, that show wasn't for for them, yet here this guy was about to throw in the towel.
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Next time you feel frustrated and are thinking about calling it quits, remember this story.
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Yes, it's possible that maybe what you're offering isn't as good as it needs to be (yet! - there's things that can be done) but it's also possible that you just haven't been clear about who it is for in the first place.
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To help do that Seth recommends this exercise:
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My product is for people who believe _________________.
I will focus on people who want _____________.
I promise that engaging with what I make will help you get ___________.
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To help do this...
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In addition to knowing yourself more, the Enneagram also gives a ton of language around what other people want and value that could be helpful in putting words to your thoughts.
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You could also put out an ask today to talk with a handful of people that you'd like to serve to better understand what they need and want.
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What other ways have you found helpful to bring clarity to who you want to serve and what they want?

P.S. When you're ready, here are 3 ways I can help you:

---> Download the Enneagram and Sales Guide HERE to gain additional insight about your sales style - the strengths to embrace and the roadblocks to grow through. 

---> Listen and Subscribe to the Enneagram MBA Podcast HERE to learn from other business owners and leaders of all Enneagram types. 

---> Bring the Enneagram to Your Team HERE you'll learn about the current options and ideas for bringing the 9 types and how to use them at work for better communication and collaboration.