Are you ready to launch?
If you're looking to ditch the overwhelm, the fear of other people's opinions, and the wait for the "right" time, so that you finally get out there and launch the business you've been dreaming about, you're in the right place.
I help new coaches, consultants, and online service providers, use the power of social media to launch a well known personal brand and specific offers.
How do you use social media to create a successful launch?
1. Compelling Content
Content is the fuel behind being known. People need to understand what you stand for, who you stand for, and how you can help. We'll work together to not only clarify your message, but understand where your people are hanging out and create a compelling content strategy that attracts more of the right people to you and keeps the ones you have coming back.
2. Meaningful Connections
This includes two groups - One, we'll focus on making meaningful connections and actively engaging with your prospects and followers so that you can not only teach them thru your content, but also build a real relationship with them. And two includes your peers and how you leverage connections with similar audiences to cross promote and help each other grow.
3. In Front of the Camera
The fastest way to build your know, like and trust factor is for people to see your face. As humans, we want to connect with other humans, not logos. As scary as it can be, you're doing your audience a service by allowing them to get to know you more through photos and videos. We'll work together to come up with fun and creative ideas that positions you like the pro you are while helps you build meaningful connections.
"I just booked another client who fits perfectly into the new version of my ideal client! She said she found me on Instagram when she was researching for how to identify her own ideal client better. She loved my bio and loved all the content I was sharing on that topic. A lot of that strategy came down to the all the things I discovered when working with Sarah. I donβt think I would have had all the realizations had I not been able to talk through all of my ideas and get her feedback."
Ciara Gigleux
Copywriting Strategist
Here's What We'll Work Together On
Clarity your offer and who you want to be as the face of your business. A plan to start looking that part. Tools and tactics for showing up as that person consistently.
“Hiding is for turtles, little kids and fugitives. Not you."
- Laura Belgray, Talking Shrimp
In order to get known, you'll have to put yourself out there. And Instagram makes that super simple and fun.
I get it's not always an easy thing to do though. You might be nervous about what others will think. You might be wondering if you're really ready or qualified enough. Or if what you have to offer is even needed.
All of that is normal, but you already have everything you need within your experience, expertise and unique spin on it all.
What you might need though is a clear path for how to package it all in a way that the right people find you.
Cue the "Launching on Instagram" 90 Day Program where we'll:
- Get clear on your ideal customer, what they want, what they really need, and how your offer can help
- Sort out what you want to be known for and build a visual identity around that to use to get noticed
- Create a compelling content strategy that is made up of the 3 key types of content so that you're positioned to sell on social
- Find and engage with potential clients in a meaningful way online
- Plan and outline talking points for IGTV and Live videos
- Research relevant hashtags to use with each post to bring new, relevant, followers in
- Strategize Story content and how to use the various stickers to engage with and nurture current followers
- Plan for your photo shoot to ensure you get photos back that reflect your personal message and are use various ways
- Get connected with reliable resources for brand graphics, website creation and logo design (as needed)
- Set up and immediately start using a scheduling tool to take the overwhelm out of posting daily
- and more!
Hi, I'm Sarah!
I'm a mom to a 5-year old superhero, book and podcast nerd, Elon Musk fan, avid spinner and creator of the Her Exchange community. What I've learned through building that group, the stories, questions and feedback I hear from our audience and from my 5-year media consultant role with a publishing company, is the power of a brand, how to wow customers, how to build trust and give value, and the importance of having a clear vision you show up for consistently.
You can learn more about me here!
"I have a background in digital marketing and thought I 'knew everything about social media,' but Sarah opened my eyes to so many new things I should be doing! She broke down everything for me, telling me what I was doing right, what I could be doing, and gave me opportunity ideas for each suggestion she made that are invaluable. Sarah gave me the confidence to post intentionally, consistently, and grow my followers and engage my audience. She tells you everything you can be doing from optimizing your bio, to Instagram Story ideas, to how to get started with IGTV, to hashtags, and SO MUCH MORE. I could not recommend her enough if you are really wanting to use this platform to turn followers into CLIENTS."
Karima Neghmouche
Website Designer and Brand Strategist
Program Options
Launch on Instagram: Get You and Your Offer Noticed by the Right Clients so That You Can Start Making Sells That Make an Impact AND and an Income
Launch on Instagram
$1995*
ONE-TIME
- (12) 1-hr weekly planning calls
- Unlimited Voxer support for questions in between and extra attention
- Clarify ideal client, offer for them and messaging
- Understand what you want to be known for, your why and how best to communicate it to your followers
- Create a content bank by planning and strategizing that moves you toward your 12-week goal and beyond
- Learn how to create graphics that are on brand and help your message stand out in the feed
- Build a confident video strategy that enhances your overall message and post content
- Understand how to use data analytics like Insights + Google analytics + Facebook to make confident and educated marketing decisions
- (if applicable) Plan out a personal branding photo shoot (how to collaborate with your photographer, identifying your photo needs, how to be ready, what to wear, posing/Pinterest board, how to use them post shoot
- *3-month $795/month option available
- 14-day money back guarantee
Plan a Launch on Instagram
$595
ONE-TIME
- 3-hour Zoom call
- Unlimited Voxer support for questions the week following our call and the week of your launch
- Pre-call questionnaire to ensure our time together is used in the most efficient way
- The specific content we cover will vary for each person depending on what area of the launch you are needing the most help with (wide overview of a launch plan or a deep dive into a specific area)
"If you are a small-business owner or looking to start your own lifestyle blog- this is the gal that you need to connect with. Sarah is amazing and has a wealth of knowledge to share! And she is genuinely one of the kindest human beings I have ever met."
Ashlee Short
Founder, FitFuel Fitness & Nutrition
Have a question?
Ask me anything you'd like to know more about the Launch on Instagram program, why launch on Instagram and whether it's the right for you and your offer. My email is [email protected] or if you prefer social media, drop me a DM in one of the platforms at the bottom!
